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Timberland follows its own path
When Nathan Swartz bought into ownership of the Massachusetts-based Abington Shoe Company in 1952, he never could’ve imagined it would result in a wheat-coloured boot going on to dominate streetwear culture.
But the Timberland 6” Premium Waterproof in that familiar Wheat colourway came about virtually by accident. Sidney Swartz, Nathan’s son, designed the boots out of necessity. Outdoor working conditions in New England could get cold and wet, so some footwear was needed that would be up to the task. The younger Swartz devised a waterproof boot because it was needed for comfort and, ultimately, safety. When the company introduced the Timberland boot in 1973, the footwear became so popular that the business changed its name to Timberland.
Styles for miles
Having been boosted by rappers and other cultural influencers through the 1980s, ’90s, and today, that same 6” Timberland silhouette remains as relevant today as it was in the early ’70s. “Timbs” have become such a style staple that other footwear brands have gotten into the game as well. Styles that vaguely resemble Timberlands are all around. But Timberland itself has several variations on the theme that can fit whatever look you want.
The Chukka is a slightly lower-top variation on the 6” Premium. The Fold Down boot features a similar upper and outsole, but the ankle collar is thinner to be worn either up or rolled down for an adjustable look that’s like a convertible for your feet. Upper materials range from nubuck to brushed suede, and colourways range from the natural earth tones of Wheat, browns, and greys to the bold colourations of the NBA team collection. Rep your team no matter what your game!
Not just about the boot
Timberland’s reputation for its waterproof boots reaches into apparel as well. You can add to your look with Timberland short- or long-sleeve T-shirts or hoodies.
On all of it – footwear and apparel alike – you’ll see a commonality, that Timberland tree logo. There’s a good reason for that, as Timberland prides itself on pursuit of a “green” work ethic. Under the leadership of the founder’s grandson in the early 2000s, the company banned plastic water bottles at its company headquarters, and it began including “nutritional labels” on its packaging to let consumers know what chemicals were involved in the manufacturing process. Timberland even began offering employees time off to do charity work.
So form your own look, your way, and for your own reasons. Just know that whichever path you choose, Timberland can be with you every step of the way. Timberland is available in men's, women's and kids' sizes and the entire family can rock the look.