Nike knew just who it was talking to when it debuted the “Be like Mike” campaign in the late 1980s. It was those kids who looked up to the larger-than-life 6-foot-6 basketball star and who dreamed of being and playing just like him.
The look of a legend
The Jumpman logo, that silhouette of Michael Jordan appearing to glide through the air, has long symbolized excellence. No one can question MJ’s greatness in the game, nor the premium quality and detail of his off-court apparel and other gear. So kids of all ages can represent that same look and feel whenever they rock that Jumpman logo.
Then and now
The Jordan brand began re-releasing popular editions of Air Jordans in the mid-’90s to help nostalgic fans reconnect with different points in the Michael Jordan era. Kids – and women, who not only get their own Jordans but often can wear kids’ sizes, too – can get in on this living yearbook of basketball excellence, too, with kids’ Jordan Retros.
Whether it’s the Retro 3 that not only kept MJ with Nike but introduced the game-changing elephant print to sneaker culture, or the Retro 13 that drew inspiration from the black panther and channeled MJ’s on-court stealthy aggressiveness, shop a wide variety of models and colourways to help kids tell their own story.
Jordan for life
With so many colourways available in footwear, it’s an easy and natural step to hook up a T-shirt, hoodie, fleece pants, or other apparel piece to whatever you choose.
You may want an allover coloured hoodie. Or the Jordan Future Pullover Hoodie, for example, features a colour gradient of the Jumpman logo front and center, and the “Jordan” wordmark down the arm. Either option can match virtually any colourway in a kid’s closet.
And because “kids” can include a wide range of sizes, look for many of these styles and sizes – in shoes and apparel alike – for infants, toddlers, preschool, and up through grade school. So the littles can rock Jordan until they’re “little” no longer!
