It was 1975 when the Italian-founded sportswear company signed all-world tennis phenom Bjorn Borg. The 11-time winner of major titles also conquered the grass in London five straight times between 1976 and 1980, cementing his name into the consciousness of anyone with even a passing interest in sports. And when heads turned toward Borg’s accomplishments, folks were sure to notice the sporting style he was bringing to the fore.
A history of style
Founded in 1911 in northern Italy, the apparel maker initially focused on garments for those living in the Alps. Over the years, though, the company outgrew those boundaries – literally and figuratively – as sports and recreation gained a foothold in an increasingly active culture.
This led to innovations in the way FILA built its clothing, as designers carefully developed fabrics that would move with you. They would go with you wherever you wanted to go, and help you get there in comfort and style.
By the 1970s, FILA had begun blazing a colourful trail through the traditionally white-on-white world of tennis.
From Sweden with love
The breakpoint came in 1975 with the signing of Borg. With his accomplishments drawing so much attention, it was only natural that those same eyes would gravitate to the athletic wear that was helping it all happen.
Borg renewed his relationship with FILA in 2018 and took family with him. His then-15 year-old son and tennis phenom Leo Borg began forging a legacy of his own by signing with FILA in June of that year.
Tennis wear was just the start. Clothing options have grown to include wind jackets, ski parkas and layering pieces such as hoodies, many with recognizable bold red-white-and-blue FILA colour blocking.
Holding court
But tennis wasn’t the only type of court that FILA fashion would dominate. It ventured into basketball as well with shooting stars such as Grant Hill and his signature line, the FILA Grant Hill 95 and more. Hill rejoined FILA with a lifetime deal in October 2018.
That style extends from shoes and apparel to accessories as well, such as cross-body carryalls, festival bags, and fanny packs that let you take along your essentials while freeing up your pockets and hands.
